Google opportunities your business can't miss
When it comes to the search engines and Internet, Google is king. Google averages about 2 billion searches a day, which is about 300 million people per day. There are opportunities with Google that your business should be taking advantage of. Are you? And with these opportunities being completely free, there's no reason why you shouldn't start exploring them right now!
Google Alerts
One of the easiest, cheapest ways to track what the media and your customers are saying about your business is to set up Google Alerts. Google Alerts is a free service offered through Google that sends e-mail alerts to users on specific keywords. By typing your company name in as a keyword, you'll get notified when your business is mentioned in video, articles, blogs and throughout the Internet.
Setting up Google Alerts is easy. You simply type in the keyword you wish to track, the e-mail address that you want the alerts sent to and how often you want to receive updates (as it happens, daily or weekly). You'll also be asked what type of alerts you wish to receive. It's best to select "comprehensive" and you'll get alerts from all categories—news, blogs, video, groups and the Internet. To set up Google Alerts for your business, click www.google.com/alerts.
It's also a good idea to use Google Alerts to monitor your industry, your competitors and key people within your company. You can set up 1,000 alerts at a time!
Google Places
Potential customers are searching Google to find businesses. Make it easy for them to find your business by setting up a listing through Google Places. You can add your address, phone number, hours of operation and more. Google Places also allows you to create coupons, add display photos and videos. Once you create a listing, Google Places allows you to track insights and obtain data like where they're from and what keywords were used to find your business.
The verification process is quick and easy, and the best part—it's entirely free! There's even an instructional video on their site to fully explain Google Places. So, set up your listing with Google today at www.google.com/places.
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