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Draw customers with these incentives during the holidays
Today's holiday shoppers are even more penny pinching than in past years. As consumers search for low prices and special offers, offering perks during the holiday season can make your business stand out from the crowd.
- Discounts—Give a percentage off the purchase of your products or service. Even a small percentage can go a long way in convincing consumers to choose your business.
- Free Shipping—According to Forrester Research, 75 percent of customers prefer to shop with an online retailer that offers free shipping. Don't let your competitors snatch your business this holiday because they're offering free shipping and you aren't.
- Easy Billing—If your product or service is priced on the high side, consider allowing your customers to split their entire payment up into smaller, more manageable payments. An easy billing option can make consumers feel at ease with their large purchase.
- Free Gifts—Offering a free gift may be just the thing to convince someone to buy from your company. Gifts can be offered if your customer purchases a designated minimum order, and can be as simple as a tote bag or coffee mug.
- Giveaways—Get customers into your business by offering a giveaway which requiring them to stop in to fill out an entry form for a chance to win the grand prize. Build your mailing lists by adding the entrants to your communications list (with their approval, of course!).
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Five ways to make the holidays less stressful
- Start your holiday shopping early: December is an extremely busy time of the year. Begin your holiday shopping in November and beat the crowds.
 - Respect your time and energy: Remember you can't do everything. Pick and choose which holiday parties, events and gatherings you are going to attend.
- Treat yourself: Go see a movie, eat at your favorite restaurant or even spend a quiet evening at home. Doing something small for yourself can really brighten your day.
- Get some exercise: Reduce stress by incorporating some fitness into your lifestyle. You'll be surprised at how much your stress level goes down by getting your heart rate up!
- Give yourself a break: If you have any vacation to spare near the holidays, take a day off of work. Use the day get caught up on tasks you can't finish on the weekends. You'll be surprised at how much you can accomplish by taking one day off.
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Website checklist for the New Year
Make sure your website in tip-top shape for 2011 by following this simple checklist.
- Are all of your website's links working? Dead links cause website users to question a site's professionalism and can lead them to abandon the site altogether.
- Are all of your images visible? Images that aren't showing properly on a website look unprofessional and make the site look incomplete.
- Has your website been updated since you launched it? Websites that are updated often receive a higher user return rate. No one will keep visiting a site if there isn't any new information.
- Does your website have links to your social media? Linking to social media sites gives consumers another place to learn about your company.
- Are you running any sales or promotions? Websites are a great place for a company to advertise their sales or promotions because today consumers do research on a company's website before they visit in person.
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