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| Advertise during tough times for lasting benefits
"A man who stops advertising to save money is like a man who stops a clock to save time." --Henry Ford
When companies go through tough times, the first instinct is often to cut costs. Advertising is usually one of the first areas to be cut. While every other company is reducing or withdrawing their advertising, continue yours and see the long term benefits that arise as a result.  It's been proven that advertising during tough economic times can actually be more beneficial for your company. A McGraw-Hill research study observed 600 companies from 1980 to 1985 and found that companies who continued to advertise during the recession reported much higher sales once the economy recovered. In the study, those who advertised despite tough economic times reported sales to be 256 percent higher than those who cut back on advertising.
The spike in long-term sales can be easily explained when you consider the fact that other companies, including your competitors, that drop their advertising efforts make your message even more prominent to customers. Consumers will be watching their wallets even more, too. Pay attention to what budget-conscious consumers are really looking for, and sell it to them. Consumers are still spending ... they're just being smarter with their money and looking for the lasting benefits of their purchases. Like a consumer, examine what's working and what isn't with greater scrutiny. The key isn't to eliminate advertising, but advertise smarter. Here are a few "smart advertising" questions to ask yourself:
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| Make your holiday gift stand out above the rest
The holidays are a time when business gift giving is popular. Adding a personal touch and some thought will make your gift stand out above the rest. Consider implementing these nearly effortless ideas when planning your holiday gift giving:
 Express in your own words about how much your customer's business has meant to you. Handwrite a message to the recipient instead of sending a card with a preprinted message.
Even though it's a common gift selection, food is one of the most enjoyed gifts during the holidays. Consider the size of the office you're sending to when selecting a gift. Try to choose a quantity large enough to feed the majority of the office. If possible, drop the holiday gift off to your client in person instead of shipping it. Call ahead to make sure your customer will be in. When you drop off the gift, spend a couple of minutes expressing your gratitude for their business. |
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5 tips to turn your bad workday around Whether it's a demanding workload, a moody coworker or difficult client-we all have bad days from time to time. Follow these five tips and you may be able to turn your bad day into a good one.
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| Tie your ad in with the time of year When done appropriately, tying in the time of the year and holidays to your advertisements can be a great way to draw attention to your offer. One fun way to tie in time of year is to pick unique and rare holidays to help promote your business. Visit www.holidayinsights.com/moreholidays to search for unique holidays to use in promoting your business. All Seasons Communications' client AJR Development regularly uses the time of year as a design element in their print ads. Altering the design as it relates to time of year each month works for them because readers of the newspapers they advertise in see a new ad each month, drawing them in to the new design each month.
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