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Welcome to the year 2016, where Baby Boomers, Gen Xers and Millennials alike can be seen with their heads down typing feverishly on smart phones, tablets, computers—you name it. Although it may not appear so on the outside, they’re being social in ways never thought possible.
As much as we love experiencing the latest technology, whether it’s watching the latest blockbuster movie on our smartphone, reading emails on a watch or having our car tell us how to get to a summer vacation destination, we sometimes don’t realize how technology has surpassed our own business assets. Considering U.S. adults spend an average of 15 hours per week using their mobile devices, perhaps it is time to assess your marketing resources to properly harness potential customers.
It's time to begin sowing seeds of success for your business, and the best place to plant those seeds is in your marketing and advertising garden. Here are some tips on how to help your business blossom:
Cultivate your contacts.
Take a moment to review previous connections and potential clients, even going back a few years. Projects that might have been shelved due to the economy may now be back on track. Encourage potential business by reaching out to warm leads and reminding them of your area of expertise and services. Offer a discount or special incentive to encourage people to make a decision in your favor.
Advertising is saying you’re good. PR is getting someone else to say you’re good.Jean-Louis Gassée, business executive
A public relations (PR) campaign is more than getting a two and a half minute interview on the local news, not that you would or should turn down a local media interview! A PR campaign should be a sustained program designed to keep your product, service or message in the positive public eye.
When developing a marketing or advertising plan, including a long-term public relations campaign is imperative to the overall success of any and all promotions.
Here are a few things to keep in mind while developing a PR program:
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