Our clients have an advantage over their competitors 
At All Seasons Communications, we feel it's not enough to simply meet client
needs. We strive to give our clients more than they ever thought possible. At
ASC, we understand the struggles small to medium-sized businesses face. We work
hard to ensure our clients have the edge over their competitors, and will not
stop until they win the race!
See what our clients our saying...
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"With All Seasons Communications you receive creativity, dedication and
reliability that take the pressure off-whether planning and preparing for an RV
show, a member communication or a yearly publication. The staff is like family
and we are glad they are!"
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Bill Sheffer, Director/Show Manager
Michigan Manufactured Housing, RV and Campground Association
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| "All Seasons Communications does an outstanding job in promoting family snowmobiling using our web site (which they created) and by writing and distributing positive news releases and information pieces to thousands of media contacts, convention bureaus and tourism departments worldwide." |
Ed Klim, President
International Snowmobile
Manufacturers Association
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| "Thanks to the staff at All Seasons
Communications, the phone rings off the hook after our campground's
professional looking e-newsletter is released. They care about helping business
owners increase their business. Thank you to all the staff at All Seasons
Communications for increasing my bank deposits and being a joy to work with."
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Alan Taylor, Owner
Taylors Beach Campground
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| "All Seasons Communications is great at what they
do. They take a marketing idea and work on it as if they are one of our staff.
They look at all the options available, then help us complete the project. From
writing a simple letter, to making web site updates, to gifts for our staff,
All Seasons Communications has always been helpful and supportive."
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Andy Blank, Vice President
Franklin Companies
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| “We’ve had quite a response from the e-newsletters. Thank you for the great idea and helping us out with getting it set up. We’ve had a lot of phone calls and e-mails following up.”
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Janie Linscott, Manager
Hidden Ridge RV Resort
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Client spotlight
MARVAC RV Shows (Flint and Detroit)
Every year, All Seasons Communications fully dives into promoting MARVAC's
camper & RV shows throughout Michigan. ASC's goal in promoting the shows is to
bring consumers to shows. Our method includes a diversified mix of advertising
and public relations efforts.
First, the ASC staff compares the pricing and reach of media outlets in print,
radio, TV and Internet, working within the budget MARVAC sets up for each show.
Once all options are analyzed carefully and ad space is reserved, ASC works on
the creative. Ad copy and scripts are written, print and Internet ads are
designed, voice talent is hired for radio and TV ads, and video production is
completed. An e-newsletter with information on the shows is sent to 10,200
consumers who have signed up through marvac.org,
MARVAC's Web site.
A full online media kit consisting of 4 to 5 press releases is written for each
show. Releases are written to contain creative angles and draw media attention
to the show. ASC creates a targeted media list to send press releases to and
then follows up with all media contacts. One to two releases are sent over the
newswire. The success of the PR is monitored to share with MARVAC, as well as
the dealers and exhibitors participating in the show.
ASC coordinates and designs flyers, signage, posters and floor plans for each
show. Collateral materials like "Camper & RV Show" window clings were created
to let venue visitors know about the upcoming event. ASC updates the Web site
in a timely fashion to include all show information, including a downloadable
2-for-1 coupon and an entry form for consumers to sign up to win free tickets.
A member of the ASC is present each day of the shows to help the MARVAC staff
in any way necessary.
So, were the shows successful? Yes! Even in the struggling economy, the winter
RV shows had good attendance and resulted in satisfied dealers and exhibitors.
See this release for more information on the success of the shows!
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