Welcome
All Seasons Communications is the advertising agency to turn to for all of your
marketing and communications needs, including advertising, public relations,
Web site development, publishing and video production. We're a small, but
full-service agency filled with talented creative professionals. At All Seasons
Communications, we take a different approach than the other agencies; we don't
require long-term commitments (or monthly retainers!) and give you the same
great service whether your project is big or small.
Planning, budgeting, creative copy writing, graphic design, printing,
translation and distribution-we do it all! Whether you need a one-time direct
mail promotion or a long-term marketing and advertising campaign, All Seasons
Communications has the capability and expertise to meet your company goals.
We'll help build your brand by talking with you about your needs, researching
your company and industry, and then strategically implementing projects to suit
your objectives (and your budget).
We provide FREE quotes for all projects. Please contact us to receive a no obligation quote on any creative project you
may be considering. Take a look at some of our many services … you may be
surprised at how affordable a full-service advertising agency can be!
Client spotlight
MARVAC RV Shows (Flint and Detroit)
Every year, All Seasons Communications fully dives into promoting MARVAC's
camper & RV shows throughout Michigan. ASC's goal in promoting the shows is to
bring consumers to shows. Our method includes a diversified mix of advertising
and public relations efforts.
First, the ASC staff compares the pricing and reach of media outlets in print,
radio, TV and Internet, working within the budget MARVAC sets up for each show.
Once all options are analyzed carefully and ad space is reserved, ASC works on
the creative. Ad copy and scripts are written, print and Internet ads are
designed, voice talent is hired for radio and TV ads, and video production is
completed. An e-newsletter with information on the shows is sent to 10,200
consumers who have signed up through marvac.org,
MARVAC's Web site.
A full online media kit consisting of 4 to 5 press releases is written for each
show. Releases are written to contain creative angles and draw media attention
to the show. ASC creates a targeted media list to send press releases to and
then follows up with all media contacts. One to two releases are sent over the
newswire. The success of the PR is monitored to share with MARVAC, as well as
the dealers and exhibitors participating in the show.
ASC coordinates and designs flyers, signage, posters and floor plans for each
show. Collateral materials like "Camper & RV Show" window clings were created
to let venue visitors know about the upcoming event. ASC updates the Web site
in a timely fashion to include all show information, including a downloadable
2-for-1 coupon and an entry form for consumers to sign up to win free tickets.
A member of the ASC is present each day of the shows to help the MARVAC staff
in any way necessary.
So, were the shows successful? Yes! Even in the struggling economy, the winter
RV shows had good attendance and resulted in satisfied dealers and exhibitors.
See this release for more information on the success of the shows!
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Marketing Tips
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Thrive during a recession
5 tips for your business to survive
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Be cautious when cutting costs
When the economy gets bad, many business owners carry the mentally of cut, cut,
cut! It's always important to cut unnecessary expenses, but be sure you're
planning long term.
- Continue to advertise
Advertising is often one of the first costs business owners try to cut in trying times. This
is BIG mistake. It's important to maintain, if not increase, your advertising
while your competitors are cutting theirs.
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In the News
Advertise during tough times for lasting benefits
All Seasons Communications’ own Rachael Biermann is featured in the December 2009 issue of "Manufactured Home Marketing Sales Management." In the article, Rachael explains the benefits of continuing to advertise during tough economic times. here to read her article.
Rachael manages public relations, media planning, project development and writing of advertisements for several clients including AJR Development, Michigan Association of RVs and Campgrounds (MARVAC), Rudgate and Sun Communities.
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